Thoth (whose name means 'logos') made a tremendous contribution to Egyptian culture. The Greeks identified him with Hermes, and as such he was the reputed author of hermetic literature in general. Music, astronomy and the arts also numbered among his innovations. However, it is for the invention of writing that his name survives today. Nowadays, he continues to find favour with a tiny circle of devotees, thanks at least partly to his plagiarist associations. The concept of plagiarism, after all, is implicit in the concept of writing, and Thoth must therefore be regarded as the god of plagiarism, Lord of the plagiaristic process. It is for this reason that all Neoist writing should be consecrated to his name.